TAMWA is a non-partisan, non-profit sharing professional media Association registered under the Societies Ordinance on 17th of November 1987. The Association bringing together more than 100 women journalists uses media to advocate for women and children’s rights. The Association uses media in a creative way; commonly known as bang style journalism, a unique home grown media style which assures immediate impact.  Bang style journalism engages several media channels namely; print, radio and television to reach out to different audience at the same time.

Since its inception, the TAMWA has had traveled a long way. It has several challenges in the course of its growth, the challenges which through reflections led to more sharpened and appropriate approaches in fulfilling its mission. In all these stages of growth, TAMWA has emerged stronger with a clear focus of attaining its vision of an existence of a peaceful which respects human rights with a gender perspective.

Whereas TAMWA is involved in a number of social transformation interventions, our core approach continues t be media advocacy. Our mission calls us to ensure that media work stimulate communities, policy makers, leaders at different levels, experts in various disciplines, the government, non-governmental organizations, political parties, business communities, religious groups and individual men and women, to take part in the fight against gender based violence and promote women's development qualitatively. Therefore, our success is measured by the level of awareness and action that are taken on various issues as a result of media interventions.